Market access can be as important as funding for startups


By Joy Lee

Sealing the deal: Prime Minister Datuk Seri Najib Tun Razak with Malaysia Venture Capital Management Bhd Ceo Jamaludin Bujang (left) and Axiata chief executive officer Datuk Seri Jamaludin Ibrahim at the event announcing the RM100mil Axiata Digital Innovation Fund recently. The fund will focus on helping startups gain access to markets. — Bernamapic

BEYOND just starting a business, a startup company’s main purpose for being is to offer a product or innovation that addresses a problem.

As one investor puts it, a truly innovative product will solve a customer’s problem that has not been solved before.

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Business , MaGIC column

   

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