JOHOR BARU: Adventure seekers and travel buffs will be pleased with the large collection of fashionable yet durable apparel which is part of a new collection called Carefree Tripper by Jeep Spirit.
Jordone Corporation Sdn Bhd branding and communications manager Niki Leng said that the collection was a balance of resilient and comfortable clothes which also looked good.
“The brand initially started off with the men’s collection and it was focused on those who liked outdoor, adventure and travel related activities.
“Back then we stuck to staple colours such as brown, white and other earthy tones which were easy to match and did not require much attention,” she said when speaking to StarMetro.
Leng however, explained that the brand has since expanded and now has a wide range of apparel for women and children as well.
“Our customers constantly evolve and we try and evolve with them too.
“Looking good has become an important factor even for adventure lovers as more and more of their experiences are documented through photographs or videos which are then uploaded on various social platforms online,” she said.
She added that the increase in personal visibility due to online platforms such as Facebook, Twitter, Instagram and others have sparked an interest to look good all the time.
“Due to this emerging trend, we have upgraded our collection to include different types of prints, patterns and even colours for our customers,” she said.
She added that while staple clothing items such as the chambray shirt had been retained, the design had been updated with quirky prints and even floral prints for the women’s collection.
“We noticed that prints are a major element this season and we also noticed that many of our male customers were also purchasing shirts and apparel which had additional details or prints on them,” she said.
Leng added that the creative team took about a year to conduct research and come up with the new collection, which is not only vibrant but still has the classic feel of the brand.
“The clothes are not only comfortable but are fun as well and it is the perfect balance for our customers,” she said.
Leng added that Jeep Spirit Malaysia also had a special collection of clothes, which incorporated ethnic prints, and other elements that were rooted in the local culture.
“We were provided with a general guideline but we then decided to incorporate some local elements as well to reflect the diversity and different cultures here,” she said.
Leng said that the new collection was available at all their stores nationwide.
“We are also in the midst of redesigning the concept of our stores itself and changes will be made to our outlets soon,” she said adding that the outlet in City Square here was the first to adopt the new concept.