THE next time you purchase a pack of Dutch Lady 1kg Growing-Up Milk, you may just walk away with a RM300 cash prize.
Dutch Lady is giving away RM3.6mil worth of cash prizes in the ‘Kalau Mak Menang’ campaign.
To stand a chance of winning, participants need to purchase packs of Dutch Lady 1kg Growing-Up Milk at a retail outlet.
Lucky winners who find a special logo inside the pack will be eligible to collect the RM300 cash prize.
A total of more than 12,000 milk packs with winning logos are expected to be on the shelves of retail stores starting Sept 12
“Dutch Lady is proud to be one of Malaysian mothers’ top choices when it comes to growing up milk powder for their precious little ones.
“We wanted to show our gratitude to our loyal customers with this campaign,” said Dutch Lady Milk Industries Bhd marketing manager Wong Vai Chi at the launch.
Children will also get a chance to showcase their imagination of what they can do with the RM300 if their mothers win the cash prize. Their ideas will be shared through television commercials and YouTube.
At the launch, Dutch Lady Growing-Up Milk ambassador Mia Sara, together with her friends packed milk packs containing the winning logos into boxes to be distributed to stores nationwide.
They also told the audience in a ‘live’ chat what they would do if their mothers won RM300.
“Of course, I would buy toys and more milk!” said Mia.
“As for the balance, I will give it to papa,” she added.
Like Mia, five-year-old Neeresh Nair also had one of his parents in mind.
“If my mummy wins RM300, I will take RM250 to buy toys… and give her RM50 to buy her own things!” said Neeresh.
Said five-year-old Tammy Yong: “I don’t want any dolls which most people think I would like and would prefer a Lego set.”
Wong added that the company was committed to providing good nutrition to young Malaysian children through a better understanding of their actual nutritional needs.
“In 2009, FrieslandCampina, parent company of Dutch Lady Malaysia initiated the South East Asian Nutrition Surveys of children in four countries including Malaysia,” she added.
The cash prize redemption period ends on Dec 31. For information, go to www.smartmoments.com.my
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