Invitation to explore one's own city


THE normally quiet Jalan 225 in Petaling Jaya’s industrial zone was thumping with mixes by Goldfish and Blink, as brewery Guinness Anchor Berhad and beer brand Heineken launched its “Cities of the World” campaign recently.

“Cities of the World” emerged from the concept that while Heineken drinkers may be familiar with the hottest spots in their city, there is much more to discover in one’s own backyard, so to speak.

Indeed, those attending the launch party were led through a winding maze of rooms consisting of local experiences in the Klang Valley.

The trip started off in a tailor workroom, complete with rolls of cloth and a mannequin, by local tailor Bespoked Ian Chang operating in 1 Utama shopping centre.

After exiting Bespoked, those who often had their hair done in Bangsar would recognise Replacement Boutique x Salon, not least from the ceiling mirrors and white decor.

Lastly, before entering the stage area, visitors were greeted by salsa music and couples dancing at Bandar Utama hangout Paradox Cafe.

In the main area, the crowd was treated to an impromptu performance by local YouTube singing sensation Elizabeth Tan, who got up to duet with Goldfish and Blink.

The campaign until Sept 15 will see six specially designed, limited edition Heineken bottles made available to consumers, each to represent global cities, throughout this month.

Kuala Lumpur is on the list, in addition to New York, Shanghai, Berlin, Amsterdam and London,

A unique code under the bottle cap affords the lucky buyer a chance to win prizes, including an adventure in the Big Apple, by testing one’s local knowledge of their city.

For details, visit www.heineken.com/openyourcity.

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