FANS of Korean food products thronged 1Utama shopping centre in Petaling Jaya recently for the annual Korean Food Fair.
The event was a collaboration between Cold Storage Malaysia and KMT Trading Sdn Bhd.
It was aimed at introducing Malaysians to a variety of Korean food brands and products.
Visitors to the fair had the opportunity to play traditional Korean games, participate in a colouring contest and watch a cooking demonstration.
Local celebrity Fara Fauzana, assisted by KMT Trading Sdn Bhd managing director Matthew Lee, prepared Shin Ramyum — a brand of spicy Korean noodles.
KMT Trading Sdn Bhd chief sales and marketing officer Kelvin Tan Kean Peng said selected Korean instant noodle brands such as Shin Ramyum had already obtained halal certification, making them suitable for consumption by Muslims.
He added that the fair was a platform for visitors to discover Korean products like instant noodles, drinks such as green teas, snacks, fresh fruits and even ice cream at discounted rates.
“Korean food is getting more popular,” Tan said, adding that popular Korean items among the locals included Lotte Pepero, a biscuit-like stick dipped in chocolate.