Health and beauty retailer takes customers input for awards

( L-R )Cindy Tong, Kelly Chin, Emily Tang, JQ Lec, Tammy Lim, Wiida and Guardian representative Adeline Wong at the Guardian's People's Choice Award.

HEALTH and beauty retail chain Guardian Pharmacy paid tribute to leading brands at its People’s Choice Awards recently.

A total of 10,000 customers selected the winners from 400 products in more than 90 categories through a month-long vote and win contest.

In its 14th year, the awards has become a highly anticipated annual event.

Guardian Malaysia chief executive officer Loi Liang Tok said the awards served as a forum for the pharmacy to show its appreciation and recognise its business partners.

“I would like to think this is an event our business partners look forward to, as this is a brand valuation exercise that is as transparent as it gets.

“The winners are decided by the public who get to vote for their favourite brands. That is what matters most — true recognition by consumers,” she said.

She added that Guardian had been actively using social and digital media to better engage customers.

Using this platform, the retailer was able to initiate an online voting section as an active part of the contest.

Guardian also noticed increased awareness among teenagers on health and beauty issues through the programme.

“To give them a voice and to capture their preferences, we introduced a new category called the Teens Choice Award,” she added.

During the awards, L’oreal emerged as the Most Voted Brand, winning 19 categories.

The other winners included Johnson’s, Blackmores and Kordel’s.

Fifty-nine Guardian customers also won prizes worth M30,000.

Grand-prize winner Ooi Choi Chee took home Guardian vouchers worth RM10,000 and a three-day, two-night holiday spa for two at Mandarin Oriental Hotel, Kuala Lumpur.

Two first-prize winners received Guardian vouchers worth RM5,000 each, while three second-prize winners and three third-prize winners each received Guardian vouchers worth RM1,000 and RM500, respectively.

Another 50 winners received RM50 Guardian vouchers each.

Three Teen Choice Award winners— Kok Ven Min, Ho Jo Anne and Lim Wan Pei — each won a PlayStation 4 worth RM1,800, while three others — Lim Chu Chin, Siti Suraya Razali and Lim Yin Yan — took home an iPAD Air worth RM1,600 each.

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