KL Fashion Week showcases ideas by more than 80 local designers

MORE than 80 Malaysian designers were featured at the Kuala Lumpur Fashion Week Ready To Wear 2014 (KLFW) in Pavilion Kuala Lumpur recently.

The main focus this year was the “Runway Collection”, a selection of runway-worthy designs that have yet to make it to the mass market.

The five-day fashion event showcased collections available off the rack in an effort to promote the local fashion and retail industry.

In its second year, KLFW featured designers such as Farah Khan, Khoon Hooi, Tom Abang Saufi by Iman, Carven Ong, Syaiful Baharim, Sazzy Falak, Jonathan Liang, Silas Liew, Jovian Mandagie, Alia Bastamam, PU3, Zakwan Anuar, Kavita Kaur, Syomir Izwa, Innai Red, Joe Chia, and Mizz Nina.

Four regional guest designers from Singapore, Thailand, Indonesia and the Philippines were also featured; marking the beginning of the organisation’s efforts to introduce Malaysian Ready To Wear brands regionally by tying up with other fashion weeks and cross-promoting with Tourism Malaysia.

There were also two new shows this year — UITM8, which highlighted eight top fashion design students in MARA University of Technology and SHOW3 featuring names who will be making their first appearances as new Malaysian fashion labels.

Tourism and Culture Minister Datuk Seri Mohamed Nazri Abdul Aziz officially launched KLFW by beating a drum eight times and live percussionists were on hand to set the tone for the evening.

Also present were Malaysia Tourism Promotion Board chairman Tan Sri Dr Ng Yen Yen and Pavilion Kuala Lumpur chief executive officer Joyce Yap.

The event, which took place at the mall’s iconic fountain, featured a VIP drop-off in a car convoy by KLFW’s official car sponsor, Maserati.

A total of 100 models paraded, clad in the KLFW T-shirts that were given a different twist by participating designers.

Malaysian hip-hop artists Joe Flizzow, Altimet and SonaOne then emerged from a Maserati to perform the hit Havoc.

KLFW was supported by Tourism Malaysia, Visit Malaysia Year 2014, 1Malaysia Mega Sale Carnival and a host of sponsors and partners.

In his speech, KLFW founder Andrew Tan said the success of the fashion industry lied in the good working relationship between the textile industry, manufacturers and other relevant parties.

The fashion week challenged Malaysia’s fashion designers to command presence, not just on the stage but also in the local and international markets.

The event was recognised as a B2C (Business To Consumer) platform allowing designers to connect with customers and with the support of Tourism Malaysia, KLFW hopes to garner more international appeal to attract revenue for the industry.

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