Watsons Malaysia has launched its “Say YES to Watsons Brand” campaign to promote its house brand products.
The Watsons brand is the retailer’s answer to the rising living costs in Malaysia, providing consumers with affordable health, personal care and beauty needs without compromising on quality.
Watsons commissioned one of Malaysia’s most popular cartoonists, Reggie Lee, to lead the creative direction for the campaign.
With his observation of price increases and understanding of the house brand, Lee had found a humourous take to shed light on the brand, with quips and content that Malaysians can relate to.
His work will also be hosted on a dedicated microsite, featuring more of his cartoons and comic strips.
During the launch, Watsons Malaysia marketing and development director Jessica Ng stated that marketing opportunities existed even in most difficult times.
“We’ve observed how consumers’ spending power has become lower over the past year. They are tightening their budgets and changing their buying habits.
“But in every difficult time, there’s opportunity, and we see one with Watsons brand, which gives customers quality, value, and choice,” said Ng.
Watsons Malaysia general manager of trading Caryn Loh was also confident that the brand would grow on customers.
“We have a wide range of products and an extensive 18-month quality control test to vouch for safety and efficacy of our products, making sure that our customers receive nothing but the best,” said Loh.
She added that the house brand had sold 260 million products in Asia last year.
The campaign will meet a nationwide roll out over the next six months through advertising initiatives, interactive engagement, online and social media, and through in-store promotions.