Electronics giant rolls out global brand strategy here


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  • Friday, 18 Apr 2014

Oh says LG draws its inspiration from actual consumers by listening and addressing to their needs and desires. - SAMUEL ONG / THE STAR

LG Electronics Malaysia, with a new head is set to carry out the brand’s global strategy which was launched last year.

LG unveiled its brand identity, “It’s All Possible” to show the company’s dedication to deliver differentiated values and experiences.

“As you know, branding is all about sending a strong and consistent message.

“LG believes that every time a prospective customer has contact with LG, be it through website or ads, the customer has a branding experience,” said LG Electronics Malaysia managing director David Oh.

“This strategy acknowledges the many changes in technology and consumer behaviour and through our brand identity, LG will convey focused goals to inspire, empower and make consumers smile.

In order to create value-added solutions which bring greater convenience and enjoyment to everyday life, LG draws its inspiration from actual consumers by listening and addressing their needs and desires,” he added.

Based on the company’s management principles, the new brand identity and communications theme has been developed to consolidate LG’s brand affinity — which has become increasingly important in today’s highly competitive global marketplace.

LG seeks to please customers with its unique, consumer-centric products and draws its inspiration from actual consumers, listening to their needs and desires to create value-added solutions that enhance their everyday lives.

In addition to complementing LG’s famous “Life’s Good” identity, the communication theme will be positioned as a singular global voice to offer a consistent brand experience across all customer touch points including TV, print, outdoor and digital media.

On the back of strong and progressive growth for LG Electronics Malaysia, Oh joins LG Electronics Malaysia as Managing Director to continue to build on the company’s brand and business in the local market.

Previously based in South Korea overseeing LG’s Home Appliance products in the European market for three years, Oh has more than 20 years of experience in leading the brand and product marketing for overseas countries.


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