Banking on the go


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  • Friday, 18 Apr 2014

Kubota (left) takes over from Tan, who is assuming a regional advisory role.

THE number of people using mobile banking is expected to exceed one billion worldwide by 2017 from the current 500 million, according to UK-based Juniper Research.

This is derived from its study titled Mobile Banking: Handset & Tablet Market Strategies 2013-2017.

Counting on the potential of mobile banking, newly appointed Hitachi eBworx managing director and group chief executive Masayo Kubota said one of the focus areas for the company’s R&D was mobility solutions to enable its clients to benefit from the boom in mobile banking.

A subsidiary of Hitachi Ltd, a Fortune Global 500 company, its latest mobility innovation is the Digitalboard solution built for tablets.

Designed using next-generation mobile hybrid technology, it is compatible across various mobile operating systems.

“Meant for the front-line teams of banks, it amalgamates all customer channels, including mobile and social media, into one. This enables staff to better understand customer needs, and to serve them effectively and efficiently,” Kubota said in Kuala Lumpur recently.

Kubota, who was previously Hitachi’s global IT director of global business for financial information systems, added that financial institutions were looking for new and creative ways to drive customer satisfaction, employee productivity and ultimately, sustain profitable growth.

With increasing employee productivity being a key focus area for financial institutions, Digitalboard is also equipped with a key performance indicator dashboard that enables management to monitor employees’ daily productivity in real time.

Hitachi eBworx, an international consulting and technology solutions firm, specialises in the financial services industry, providing credit management solutions including loans origination, collection and debt recovery to touchpoint solutions such as Internet, mobile and transaction banking, as well as trade finance system.

The company also recently revamped its Digital Credit Management System (DCMS) flagship product, to include multi-dimensional real-time performance monitoring covering all aspects of credit management, as well as sales and marketing.

Kubota succeeds co-founder Tan Suan Fong who was appointed the company’s corporate advisor.

Kubota said Tan would be focusing on inorganic growth and new business development across the region for Hitachi.

“Just like many of our clients, our growth lies in pursuing an Asean strategy. South-East Asia is one of the world’s most dynamic and fastest growing regions with GDP growth rates projected to average 5.4% a year this year until 2018.”

Recently, with the company’s business in Indonesia growing in tandem with the regional expansion of its clients, it established PT Hitachi eBworx, which will be officially launched in early May.

The regional centre will complement Hitachi eBworx’s regional offices in Singapore, Bangkok and Chengdu, China.

In line with the expansion, the company will increase its workforce by 25% or 100 new employees this year, expecting to reach a 500-strong team this year.

“A significant number of the additional manpower will be deployed to R&D and product development for which we invest 10% of our gross profit.

“We will also work closely with our Japanese colleagues to continuously bring technology innovations to our clients,” she added.

The company’s clients comprise a majority of the region’s largest banks, as well as the largest bank in Japan.


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