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Locally assembled Ford van to be launched next month


Ready to roll: (From left) Inokom Corp Sdn Bhd managing director Mohd Rizal Jailan, Ford Asean marketing and sales director Randy Krieger, Sime Darby Motors managing director Dennis Ho and Westerman performing the ribbon-cutting ceremony at the facility.

Ready to roll: (From left) Inokom Corp Sdn Bhd managing director Mohd Rizal Jailan, Ford Asean marketing and sales director Randy Krieger, Sime Darby Motors managing director Dennis Ho and Westerman performing the ribbon-cutting ceremony at the facility.

The new Ford Transit van, which will be assembled locally, will be launched next month.

Sales of the vehicles, assembled in Sime Darby’s Inokom facility in Kulim, Kedah, will mark the re-start of assembly operations for Ford in the country.

“The launch delivers proof of our growth story in Malaysia as we continue to further expand our showroom and provide customers with another segment-leading vehicle,” said Ford Asean president Matt Bradley.

Last year, Ford recorded its best annual performance in 20 years, with overall retail sales jumping 50% to 10,660 units.

Ford Transit is a proven workhorse with more than seven million units sold worldwide.

The locally assembled Transit is only targeted at the Malaysia market.

“The ongoing success of our One Ford Plan has enabled us to assemble this segment-leading pro- duct in Malaysia,” said Malaysia and Asia-Pacific emerging markets managing director David Westerman.

The new van, available in two variants — the 13-seat passenger van and the Panel Van 350L — is powered by a 2.2L TDCi engine mated with a six-speed manual transmission.

Westerman said the pre-launch interest in the vehicle, as well as pre-bookings, have been very positive and Ford is excited to start serving the new owners.

As part of its ongoing commitment to deliver a first-class customer service experience, Ford plans to launch a network of specialist commercial vehicle (CV) centres by the end of the year, he said.

The Ford CV centres will provide a world-class standard after-sales service, as well as extend opening hours to help minimise vehicle downtime and reduce overall cost of ownership for commercial vehicle operators.

Northern Region , ford

   

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