DUTCH Lady Milk Industries Berhad (Dutch Lady Malaysia) and Dutch Lady Growing-Up Milk ambassador Mia Sara Nasuha recently officially launched the “Mak Kata” campaign in Sekolah Kebangsaan Bangsar, Kuala Lumpur.
The event saw more than 100 pupils sharing their mothers’ best pearls of wisdom.
The campaign was inspired by a classic 1983 Dutch Lady television commercial featuring two boys quoting their mothers about the benefits of drinking milk, sparking off the phrase “mak kata”, which went on to become popular among Malaysians.
In recognising the impact that mothers have on Malaysia’s future generations, Dutch Lady Malaysia has gone on a nationwide search to gather the best advice imparted by them, some of which were revealed at the launch of the campaign.
According to SK Bangsar headmistress Norizam Abdullah, some of the most common “Mak Kata” advices submitted by the pupils were on education, good nutrition and safety.
“From having a proper meal to sleeping early or completing homework on time, the advice given by a mother, or even a mother figure or loving guardian, shapes us into who we are.
“Our mother’s love for us, their children, translated into counsel, become building blocks in making us wiser and more mindful of our actions as we advance into society, all with the best intentions of maintaining our well-being.
“With this nationwide search, we hope to share what Malaysian mothers have to say when it comes to bringing up children,” said Dutch Lady Malaysia marketing manager Van Tran.
As part of the campaign teaser, the classic 1983 television commercial was shared on Mia Sara’s and Dutch Lady’s social media space and garnered more than 2,000 responses in a span of two weeks.
“The phrase ‘Mak kata susu Dutch Lady baik untuk saya, betul tak?’ is iconic.
“Those who grew up in the 1980s would remember it.
When we posted it on social media, we saw enthusiastic mothers sharing videos of their children paraphrasing their own version of the commercial.
“This is what spurred our ‘Mak Kata’ campaign,” said Van Tran.