Fuelled to chase gold

  • Community
  • Wednesday, 08 Jan 2014

CONFETTI rained down on everyone and cheers filled the hall as grand-prize winner in the “Fuel for Champions” contest, Gan Kong Yik received his 1kg gold bar from Nestle Products Sdn Bhd consumer marketing manager Ng Su Yen.

“I feel so happy, nervous, and excited at the same time. The challenges were a little difficult,” said Kong Yik.

A total of eight finalists had to go through a series of challenges that consisted of dribbling a football and scoring a goal, and solving a huge cube puzzle.

The final three then had to go through a trivia competition on the 27th South-East Asia (SEA) Games.

The second-prize winner Yeerudy Mohd Hairi, walked away with a 500g gold bar, while the third-prize winner Mohd Azamuddin Tajuddin received a 100g gold bar.

The consolation prize winners received a 50g gold bar each.

“The aim of this competition was to get Malaysians from all walks of life to join us in supporting our contigent at the SEA Games.

“We also wanted to reward loyal Milo consumers,” said Ng.

Ng explained that the SEA Games had always been held in high esteem by Milo and this was one of the company’s ways of recognising Malaysia’s commitment to excelling in sport.

“The SEA Games is where new Malaysian athletes are groomed to reach an international level and we wanted to dial that up so that our athletes get the support they deserve,” Ng explained.

Another activity that was carried out during the Fuel for Champions campaign was the “Milo Flame of Energy” initiative that encouraged Malaysians to pledge their support to the athletes.

“We received almost nine million pledges from Malaysians through this initiative, which is a big leap from our target of 2.7mil,” Ng added.

The Milo Fuel for Champions was an eight-week contest that ran from Oct 1 to Nov 25 last year, and had nearly 700,000 entries nationwide.

Weekly prizes of gold vouchers worth RM1,000 each were offered to 160 winners throughout.

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