The KL Fashion Weekend Autumn/Winter ‘13 recently showcased collections from fashion labels Karyaneka and British brand Burton Menswear London.
The event, featuring “Great British Fashion”, was the first large-scale joint initiative by the Malaysian and British governments held in the country.
The highly-anticipated fashion extravaganza at KLCC’s Esplanade ended last Sunday.
Held in conjunction with the annual 1Malaysia Mega Sale carnival and 1Malaysia Year-End Sale, KL Fashion Weekend aimed to provide consumers with a first-hand look at directional trends on make-up, fashion and hair from the industry’s ever-changing seasonal collections.
Present to officiate at the launch was Tourism Malaysia industry development division senior deputy director Saidi Bundan, the British High Commissioner’s wife Gail Featherstone, British fashion icon Zandra Rhodes and Prof Datuk Jimmy Choo.
Karyaneka showcased its latest collection of designs, which ranged from formal to smart-casual and ethnic designs.
The collection featured the use of craft textiles such as batik, songket, weaving and embroidery that are related to Malaysian craft and local products.
Burton presented a confident, masculine and thoroughly contemporary collection. Colours used included rich, fabrics that are mixed and matched while fit comes both deconstructed and slim. The products showcased ranged from suits, jackets, shirts, denim wear, knitwear and jeans to accessories such as belts and socks.
Burton Menswear London is set to open its first three concept stores in Malaysia early next month at Sunway Pyramid, Paradigm Mall and at Queensbay Mall, Penang.
KL Fashion Weekend has managed to draw the support and participation of retail giants Parkson and Metrojaya and favourite international and local brands such as Debenhams and Desigual.
“The event also provides a platform for promoting duty-free shopping while giving excellent brand exposure and creating an important revenue stream for the local retail industry,” Saidi said.
The event achieved another success as it was able to attract and establish a fashion forward partnership with the United Kingdom Trade and Investment (UKTI) agency to feature leading UK fashion and retail brands in its 2013 showcase.
“The move also supports the government’s initiative to promote Malaysia as a vibrant duty-free destination and make Kuala Lumpur a gateway for foreign fashion principals to carve their presence in the country,” he said.
He added that the partnership betweent the two was likely to help enhance tourism and trade between the two countries.
Malaysians’ love for British products makes UKTI an ideal partner for KL Fashion Weekend.
Aside from the “open to the public” fashion presentations by both British and Malaysian retailers, KL Alta Moda, which forms a part of KL Fashion Weekend, catered to high society and serious fashion buyers.
It presented a platform for the interaction between couturiers and leading fashion designers and the higher echelon of Malaysian society by reminiscing the golden era of couture.
KL Alta Moda featured Malaysia’s leading bespoke tailor to the titled and Malaysia’s creme-de-la-creme, Lord’s Tailor. The highlight of KL Alta Moda was Zandra Rhodes, who paraded her much sought-after couture collection at a fashion presentation hosted by AIA Bhd.
On the panel of consultants for KL Fashion Weekend and KL Alta Moda were Choo and Saleem d’Aronville, who was the first design director of Mulberry.
Other brands featured at the Kuala Lumpur Fashion Weekend Autumn Weekend ‘13 included Dorothy Perkins, Miss Selfridge, Clarks, Storm London, Warehouse, Marks & Spencer, Bhs, Jane Norman, Blue Inc, Accessorize, Paul Smith Junior, Young Versace, Junior Gaultier, Young Hugo Boss, Ferrari Junior, Little Marc Jacobs and French Connection Kids.
Meanwhile, other local presentation included Metrojaya, Parkson and AEON.