Celebrity fronts new series of hair care devices


Happy occasion: Amber and Chew (2nd and 3rd from left) with (from left) Pensonic group managing director cum chief executive officer Dixon Chew, deputy chief executive officer Vincent Chew and general manager C.C. Lee officiating the launch of the Amber Chia mesmerized by Pensonic collection at Mai Bar, Aloft Kuala Lumpur Sentral.

ELECTRICAL appliances brand Pensonic has signed Amber Chia as the face of its new collection of hair styling tools.

Amber Chia Mesmerized by Pensonic collection is inspired by the iconic personality’s sense of style as well as the nature of her profession in the fashion and modelling industry.

“With Amber’s relevancy in the fashion, beauty and hair care line, she makes the perfect candidate to engage our consumers,” said Pensonic executive director Nelson Chew during the launch.

Catering to the ever-growing demands of the hair beauty and treatment segment, the products come in various specifications to deliver effective functions for users with different needs.

“Pensonic has had hair care products for the longest time, but they were mainly for basic use,” stated Chew.

“Now we deliver a whole new range of sophisticated hair tools and give them recognition through Amber.”

There are six products to the collection ranging from compact hairdryers, curling and straightening iron, and salon-grade hairdryers.

They are available at major electrical appliances stores and Pensonic’s authorised dealers.

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