THE dreams of 50 children were given a fighting chance with the Inspire Tomorrow campaign.
The campaign is an effort by Dutch Lady Milk Industries Berhad, Malaysia as part of their 50th anniversary and in collaboration with UniAsia Life Assurance Berhad.
It provides 50 children with an insurance policy worth RM30,000 each which matures once they turn 18, enabling them to pursue aspirations in any chosen field.
Campaign participants aged between four and 12 years were required to submit a two-minute video of their ambitions.
The campaign received an overwhelming response with more than 800 submissions reflective of children from diverse socio-economic backgrounds nationwide, said Dutch Lady Malaysia marketing manager Ramjeet Kaur Virik.
“As a company we wanted to look forward as we turn 50 in Malaysia instead of looking at past achievements, by inspiring tomorrow’s generation.
“We collected more than 50,000 handprint pledges from people across Malaysia which we matched with 50 Inspire Tomorrow workshops aimed at less fortunate children,” she said.
The campaign had the support of the Department of Social Welfare (JKM) and the Education Ministry.
Celebrated performers Ziana Zain and Faizal Tahir were present from beginning to end as parents and advocates of the campaign, involving themselves to contribute to the future.
The children were chosen based on their talents and ambitions, not necessarily in the academic fields.
Goh Ji Hao from Pahang is a 10-year-old with the sole passion of entering the Olympics as a wushu master, was one of the lucky 50.
“My dream for the future is to win a gold wushu Olympics medal and do Malaysia proud,” said Goh.
Mohamad Islah Hakim Ismail from Kota Tinggi, Johor was another outstanding talent giving a traditional angklung performance at the event that rendered the audience speechless.
The nine-year-old has dreams of using the policy once it matures to enter university.
Ten recipients were selected by the Education Ministry and another 10 from underprivileged homes recommended by JKM.
Thirty children were picked from 625 videos based on their parents’ role in nurturing the child’s talent and the honesty portrayed in the video said Ramjeet.
Parents like Nur Haslinda Sakura from Kuantan, Pahang stood for the campaigns ideals of mothers being imperative in a child’s growth.
Encouraging her daughter Alexandriah Alicia Nur Qistina Helmi’s love of languages, Nur Haslinda sent the eight-year-old to a Chinese school though from a non-Chinese background.
“She hopes to be a teacher when she grows up, and I’m here just to guide her then let her be whatever she wants to be,” said Nur Haslinda.
For details, visit www.inspiretomorrow.my
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