DUBBED the “Oscars” of the Malaysian advertising industry, the annual Kancil Awards was held in Kuala Lumpur with the theme ‘Win More Than Metal’.
The Majestic Hotel Kuala Lumpur ballroom was filled with representatives from the advertising and media industry for the awards gala night.
Organised by the Association of Accredited Advertising Agents Malaysia (4As), the Kancil Awards is one of the most prestigious creative award show in the local advertising industry.
“Winning an award is a tribute to creative excellence,” said Kancil Awards 2013 organising chairman David Mitchell.
He explained that the participating agencies were encouraged to focus on creative brilliance rather than submit multiple entries this year.
“In this industry, it is sometimes easy to forget the essence of this business, which is exciting ads,” he added.
Coming up tops for creative brilliance was TBWA Kuala Lumpur, who took home the most prestigious award of the night, ‘Agency of the Year’.
They won six silver, 14 bronze and 25 merit awards, totalling 155 awards.
Coming in right below them was Naga DDB, who bagged two golds, two silvers, 12 bronze and 19 merit awards, totalling 129.
Meanwhile, the third place went to BBDO, who although only had one gold, nine bronze and nine merit awards, also took home the one and only Golden Kancil award.
Digi Telecommunications on the other hand, was awarded Advertiser of the Year.
“The increase in the number of entries this year is testament to the fact that creativity is thriving in Malaysia,” said 4As Creative Council head Sa’ad Hussein.
He added that the judging process was challenging, with a greater representation of international judges.
This has resulted in a lesser number of golds being awarded, making the whole competition a fairer assessment of the quality of work in Malaysia.
The foreign jury panel consists of eight judges from China, Singapore, the Philippines, Japan and Korea.
This year’s Kancil Student Awards saw The One Academy bagging six out of the eight awards given out in this category.
They all created an advertisement for Astro On-The-Go and the Gold went to the art academy which produced an entry titled Connectvty.
Second place went to The One Academy Penang, with the entry title Letting Go.
Other education institutions like IACT College and Sunway University got merits for their entries titled GoGos Adventure and Waiting Time respectively.
For the first time in the history of Kancil Awards, the Chairman’s Award was awarded to the head of an advertising agency, Khairudin Rahim, the retired chairman of Lowe Malaysia.
Star Publications (M) Bhd’s acting group chief executive officer Datuk Seri Wong Chun Wai was also the recipient of the Chairman’s Award.
Wong, who has worked in The Star for about 30 years, rose from being a news reporter to Group Chief Editor and now acting group chief executive officer.
He was also the first Malaysian to be elected into the board of the Paris-based World Editors Forum and current chairman of the Asia News Network, an alliance of news media companies.
“This year’s recipients of the Chairman’s Award are both corporate leaders and people’s leaders.
“Their cumulative experience, innovative overtures and influence have helped shape the advertising and media industries to its current state of buoyancy and profitability,” said 4As president Datuk Johnny Mun.