Citadines Kuching Uplands a new milestone for Ascott

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  • Thursday, 24 Oct 2013

KUCHING: Serviced residence owner and operator Ascott Limited will be tripling its presence to more than 1,800 apartment units in the country by 2016.

Its regional general manager for Singapore and Malaysia Tan Boon Khai said Ascott now had more than 600 serviced apartment units, thus making it the largest serviced residence owner and operator in the country.

“We pioneered serviced residence concept in Asia Pacific Singapore almost 30 years ago.

“Since then we have grown to become the world’s largest international serviced apartment owner operator with three globally recognised brands — The Ascott, Somerset and Citadines with each brand catering to customers with different lifestyles and needs.

“All our serviced residences are strategically located in key cities and provide residents with convenient access to major business districts, financial centres, hubs of commerce and conveniences. Today we have more than 33,000 apartment units in over 80 cities across 20 countries in Asia Pacific, Europe and Gulf region,” he said at the grand opening of Citadines Kuching Uplands here yesterday.

He said Ascott was not new to Kuching as it had started the serviced apartment Somerset Gateway operation from 2001 until 2011, which had convinced it that the state capital was a key market for it. On Citadines Kuching Uplands, he said it had created a new milestone for Ascott.

“We see tremendous potential in bringing Citadines to Malaysia. It complements our existing Ascott and Somerset branded serviced residences and enables us to cater to a wider segment of customers.

“In Kuching, Citadines Uplands will appeal to the increasing meetings, incentives, conventions and exhibitions travellers, project groups from nearby companies and government offices, as well as student groups and visiting professors from the universities located around the property,” he said.

He also said Ascott would open Ascott Sentral Kuala Lumpur, Citadines D’Pulze Cyberjaya and Somerset Puteri Harbour Iskandar next year, Somerset Medini Iskandar at the end of 2015 and Somerset Damansara Uptown Petaling Jaya in 2016. Citadines Kuching Uplands offers stylish apartment units ranging from studios to two-bedroom units.

Residents have ample space to live, work and entertain as each apartment comes with fully-equipped kitchen, separate dining and living areas complete with modern amenities such as home entertainment system with DVD player and flat screen television with cable channels as well as Internet access.The serviced residence also offers a suite of facilities, including a swimming pool, children’s wading pool, gymnasium, laundrette, residents lounge and meeting room.

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