JOHOR BARU: Nasim Sdn Bhd, the sole importer and distributor of Peugeot cars, targets to open an additional 10 outlets nationwide next year with an investment of RM50mil.
This is part of the company’s aggressive expansion plan to market the French car in Malaysia and would see the company increasing its outlets to 30 throughout the country.
Chief operating officer Datuk Samson Anand George said currently the company has six outlets, including the newly opened Peugeot Nusajaya located in Bukit Indah here.
“We will be opening an additional four more outlets in Kuantan, Klang, Ampang and Setia Alam by the end of this year,” he told pressmen here recently.
George also said that there was a strong demand for European cars where last year 37% of European vehicles were bought by locals.
“Cars from Europe are well known for its safety features and reliability which attracts Malaysians to buy them.
“In 2012, Nasim sold 6,114 units of various Peugeot models and we are quite confident of increasing it to more than 7,000 units due to our marketing strategy,” he said.
He also added that with the vast growth within Iskandar Malaysia area, he expected an increase in sales of Peugeot cars in Johor.
George pointed out that the newly opened outlet, operated by Autoportal Sdn Bhd, will serve the needs of potential customers in Nusajaya and other surrounding areas.
He said that the outlet, built at a cost of RM1mil features a showroom with customer lounge facilities, a meeting room, and free high-speed Wifi internet in addition to a service centre equipped with three service bays and able to service 12 cars a day.
“However, by the first quarter of 2015, Autoportal Sdn Bhd will open a larger facility in Tampoi within a built up area of 43,000 sq feet with a minimum of 10 service bays to serve the growing market for European cars.
“The current location at Nusajaya will be retained as a satellite outlet featuring sales and service facilities,” he said.