INDONESIA’S tourism and creative economy ministry held a three-day food promotion in conjunction with the WITM-MATTA Fair 2013.
The event, called Indonesia Food Promotion, was held at the Riverside Cafe and Restaurant at Putra World Trade Centre.
The ministry’s international tourism promotion director Nia Niscaya said this was part of the ministry’s efforts in promoting Indonesia beyond Bali as a tourism destination.
“We are promoting our seven tourism products, which are culinary, golf, culture, heritage, MICE (meeting, incentive, conference and exhibition), cruise and spa,” she said when met at the launch recently.
She said the 30 dishes served were picked from a selection of 5,000 foods to be served during the promotion.
“A committee was formed, which included well-known Indonesian chefs, who researched the history and ingredients of the dishes. The dishes were chosen based on the common food that represent the country and also those that are recognised worldwide,” she said.
She said the list of 30 dishes would be supplied to the Indonesian embassies as a guideline on food to serve during formal diplomatic receptions.
For the special promotion launch, Nia said three chefs from a hotel and Indonesia’s Catering Association were brought in to cook.
“Some of the food available during the promotion may not be available in the country. Locals can indulge in serabi bandung, sate lilit, sate ayam madura and nasi tumpeng,” she said.
Nia hopes that once people taste the food, it will prompt them to visit Indonesia.
Indonesia was named the favourite destination partner for the fair, with special offers for travel and tour packages there.
Also present at the launch of the food promotion were the ministry’s vice-minister Dr Sapta Nirwandar and marketing director-general Esthy Reko Astuty.