Shopping mall gets a facelift


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  • Friday, 06 Sep 2013

Facelift: Avenue K (AK) is set to let the crowds in come October, in one of the most anticipated additions to Kuala Lumpur¿s ¿young, fun, and affordable¿ shopping and lifestyle scene.

AVENUE K is set to let the crowds in this October, in one of the most anticipated additions to Kuala Lumpur’s “young, fun, and affordable” shopping and lifestyle scene.

Anchored by the flagship store of Swedish retail giant H&M and positioned over three levels, Avenue K will also feature the largest Cotton On store in Asia.

Adding to its fashion mix, Avenue K has also signed on G2000, Elle Lingerie, Original Classic, Nichii, Kitschen, Dressing Paula, Hush Puppies, ID by Rufffey, Modani, Femme Fatale, Esfolar, Leather Avenue, Cosas United, Crocs, SEEN, Redeye and South Korea’s Yescode, which will set up its pioneer Malaysian store at the shopping centre.

“We are determined to put the ‘wow’ factor into the newly revitalised Avenue K.

“Having our choice anchor tenants join us in our journey forward is a strong testament of their confidence in what we are doing and where we are heading,” said general manager Sue Wang.

A number of brands new to the Malaysian shopping scene are eagerly looking forward to their introduction come October.

“Shopping at Avenue K is going to be very experiential. We have a few surprises left up our sleeves. Our shoppers will be immersed in the vibrant sights and sounds of our renewed energy and this is going to drive visitor traffic.

“We see Avenue K as a meeting of global concepts and local culture. Our shoppers have international exposure and are not limited by stereotypes. They buy what they understand, yet are unafraid to explore. They are the bold, who take pleasure in creating their own style and identity,” said Wang.

Avenue K will also be unveiling a fresh new logo to match its facelift. Still maintaining the use of its initials “AK”, the logo is stylised in distinct fuchsia, signifying the shopping centre’s strength and individuality.

“The new AK logo demonstrates our new brand purpose, ‘Making Friends, Creating Trends’. It is a warm, vibrant and confident character, which is what the new AK aspires to be,” said Wang.

AK has undergone extensive renovations costing RM65mil to improve its infrastructure and layout, complete with a redesigned interior and new lighting.

The mall is also working closely with Syarikat Prasarana Negara Bhd, operator of the LRT system, to brighten up the commuter passageways. “As our mall sits directly above the KLCC LRT station, we want to make access to Avenue K is more commuter-friendly,” said Wang.

Property development and management consultants Synergistic Real Estate Management and Network Pte Ltd were engaged to re-examine AK’s positioning and identify areas for improvement including the introduction of best practices.

Strategically situated across the iconic Petronas Twin Towers and directly above Kuala Lumpur’s busiest LRT station, KLCC, Avenue K is a modern and cosmopolitan mall that aims to be the third space between work and home.

Avenue K is anchored by H&M, Cotton On, Original Classic, Presto Supermarket, Fitness First, Taste Enclave, Popular and EMS Exhibits.


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