Cheers: Fans enjoying a drink during Carlsberg's BPL consumer campaign in Cobra Club.
CARLSBERG has been named the official beer sponsor for the Barclays Premier League (BPL) for the next three years, and Carlsberg Malaysia will be celebrating the partnership in style throughout the season with an integrated consumer campaign that includes the ever-popular viewing parties.
The campaign was launched in style at the newly-refurbished Cobra Club in Petaling Jaya, which has been made-over to resemble a classic English pub, but not just any old pub! The makeover saw the clubhouse getting replicas of some of the iconic elements found in the VIP hospitality lounges of several top-flight BPL clubs.
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