IN conjunction with Malaysia’s 56th National Day, Astro will celebrate the best of Malaysia via a variety of activities on air, online and on the ground.
Their aim is to spread positivity and happiness, and their campaign will focus on popular social media hashtags #gobeyond and #UrMalaysianIsShowing as well as the launch of their new music video entitled Excuse me sir, your Malaysian is showing.
Astro chief operating officer Henry Tan said Astro’s Merdeka campaign this year revolves around celebrating a Malaysian’s uniqueness and encouraging each to do something positive and remember the significance of Malaysia being an independent country.
“We invite everybody to participate in our #gobeyond campaign and share it on social media with the hashtag message. Your positive message will be tabulated in our system and trigger the Positive Engine, a fun display unit located at Mid Valley Megamall, Level 3, North wing,” he said after launching the campaign at the mall recently.
The Positive Machine is a big mechanical machine which comes to life with a wide array of lights as soon as it recognises a positive message via the #gobeyond and #UrMalaysianIsShowing hashtag.
A metal ball will roll down a track, passing numerous miniature structures which depict popular and iconic locations in Malaysia including Mount Kinabalu, the KLCC Twin Towers, Penang Bridge, A Farmosa, Genting Highlands and others before taking a ride on a Ferris wheel.
Tan said every year at this time, Astro will broadcast several Merdeka-themed advertisements and shows, but this year the aim is to get the people to participate by tapping into the power of social media.
“Malaysians are one of the most social media active people in the world. This is a great opportunity for us to get them to participate in their own special way and state what makes them proud to be a Malaysian, be it for the multicultural society, beliefs, food, lifestyle, fashion and so on,” he said.
Also present at the launch were several local celebrities and hosts such as Datuk Aznil Nawawi, Lisa Surihani, Jie Ying and Jinny Boy.
A crowd of over 150 people who attended the launch also took the opportunity to snap photos with the celebrities.
The crowd were thrilled when the singers for the new Merdeka-themed song Excuse me sir, your Malaysian is showing performed live.
Tan said the music video showcased the uniqueness of Malaysians who use and understood certain words, dialects and colloquial words that belong to other races such as tapau (take away), sappade (eat), lenglui, gostan (reverse), lah, kantoi and many more.
“The ‘rojakness’ of our language is unique to us and we wanted to use that to remind us all why we should be proud to be a Malaysian,” he said.
Those interested can buy T-shirts from www.astro.com.my with popular Malaysian phrases like “Rilek lah bro” or even create their own for just RM25.
All proceeds from the sale of T-shirts will go to charity.