Asahi is fast becoming Malaysia's most popular premium beer

THE sight of Asahi Super Dry taps is common in most bars in major cities around Malaysia today, as the brand has experienced strong double-digit growth since its launch in December 2011.

Carlsberg Malaysia marketing director Juliet Yap said distribution for the premium beer, under the Carlsberg umbrella has been on a steady rise, as it is positioned at pubs, clubs, hotels, hypermarkets, supermarkets and also coffeeshops.

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