SOCIAL media channels such as Facebook, Twitter, YouTube, LinkedIn or Instagram ensure better success of Corporate Social Responsibility (CSR) campaigns as they are able to create broader awareness and, more importantly, drive actions, said Skali group chief executive officer Tengku Farith Rithauddeen.
“Social media can communicate the results and performance of a CSR campaign in real-time allowing key audiences to engage with the company on their own terms and time.
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