Shopping, Gen-Y style

Era Natasha Abd Gani preferred to shop online as it is convenient.

SHOPPING is usually a fun experience and even considered therapeutic for some, but there are those who just don’t like crowds, especially when it is nearing festive seasons.

These days, there is an alternative for those who prefer not to jostle with others at the shops.

Many among the modern generation are opting to buy their Hari Raya attire via the World Wide Web as there is a host of virtual stores like

Era Natasha Abd Gani, 27, is one such person who prefers to shop online.

“I do not enjoy shopping at malls. Online shopping is fast and easy; sometimes it takes me only about 15 minutes.

“If I had to go to a physical shop, it would definitely take me longer,” she said, adding that she could also check out many websites and find bargains.

“There is also a website that enables me to compare prices at a few online shops. This helps me get the best deal possible,” said Era.

She said she usually shopped online a few days before Hari Raya as promotions were commonly held then.

“Stock is readily available and orders only take a day or two to be delivered,” she said.

Public relations executive Abdul Azim Shakrom, 25, said he chose to shop online about two years ago as he was busy with work.

“I turned to online shopping when I started working to save time,” said Abdul Azim.

Although choices for men’s baju Melayu are limited, he has had no problem finding one that is suitable for him.

Apart from shopping for himself, he also shops online for his mother and sister.

“There is a wider selection for women. Some websites have more interesting choices than others,” he said, adding that he only shopped at trusted websites to avoid being cheated.

“You have to make sure the website is credible and also check for other customers’ testimonials,” said Abdul Azim.

Sisters Joanne and Maryanne Low, from Malacca, who started their online shop called in September 2009, said the website received good response.

Their collection is worn by local celebrities such as Misha Omar, Lisa Surihani, Fazura and Sazzy Falak.

The website is also popular among stylish Muslim women as it sells fashionable maxi dresses and skirts as well as loose tops.

For this Hari Raya, the sisters have designed an exclusive Raya collection comprising maxi dresses, baju kurung and matching headscarves.

Joanne said the Raya collection featured floral print and lace, and was in vibrant colours.

“These outfits are perfect for the festive season,” she said.

Joanne said most modern women enjoyed buying online as it was convenient and delivery was fast.

“Purchases made before 1pm would reach the customer the very next day. We also accept returns,” she said. “Our clothes are affordable and this has contributed to our website’s popularity,” she said.

Apart from their collection, the sisters have also collaborated with local designers to offer variety to its customers.

Malaysian designer Melinda Looi’s Raya collection is available on as well.

The award-winning designer has also collaborated with actress Diana Amir to create colourful headscarves, named Diana Amir x Melinda Looi, which are sold at

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