Tourism sector must offer best practices


Thank You...Ghazale Muhamad receiving a token of appreciation from Madelina Kuah.

MALACCA: All stakeholders must ensure that the products and services offered to tourists are of the best quality and meet their expectations.

The services rendered should create a long-lasting memorable experience for tourists to lure them to return to the historic state, said Deputy State Tourism, Coastal, Rivers and Islands Development Committee chairman Datuk Ghazale Muhamad.

Speaking on behalf of Chief Minister Datuk Idris Harun at the Malacca Tourism Associa-tion’s (MTA) 30th annual general meeting (AGM), Ghazale noted that a revenue of RM1.7mil in heritage tax was collected in 2012 with a substantial portion of it being channelled back into the industry through NGOs and publicity campaigns and promotions.

“As reported by the New York Times, Malacca is positioned at the 28th place out of the 45 world’s must visit destinations and in 2012, the historic city recorded an arrival of 13.7 million domestic and foreign tourists.

This has generated an income of RM9.1bil.

“It goes without saying that tourism players have played a role in achieving this level of success,” he said adding that many programmes and activities have been incorporated into the state’s 12 tourism sub-sectors.

Ghazale expressed hope that MTA, under Madelina Kuah’s dynamic leadership, could achieve excellent results in drawing the crowd.

“MTA has gone through thick and thin with the state government in promoting tourism and they must continue to play a central role in disseminating the government’s initiatives on tourism not only to its members but also to all players,” he said.

Ghazale said that MTA’s effort of initiating the Malacca Tourism Award has helped the government to recognise the contribution of major tourism players.

Earlier, Kuah in a press release said that MTA is has the membership strength of more than 120 tourism players, businesses and organisations.

This, she said includes travel agents, hotels, theme parks, restaurants and economic development agencies within the city’s 12 sub sectors.

MTA, she said will set a number of priority actions which includes the niche positioning of Malacca by utilising information technology to reach target audiences, to continue to develop new partnerships with international tourism players and to build equity into a state image as a tourism destination.

Kuah said MTA would diversify its approach at the Malacca main tourism markets to boost more tourists arrival into the state while paying adequate attention to exploring and attracting more international tourists particularly from Europe, Asia and South-East Asia.

MTA is also working on minimising the seasonability factor by increasing its efforts to place Malacca as an all-year round tourist destination, citing the Historical City’s moderate weather throughout the year.

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Government , tourism/malacca

   

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