THE Pizza Hut delivery guy is rushing again. But this time, he has an excuse and it is not because he was lost, stuck in a jam or the pizzas were mysteriously stolen by the pizza monster.
The pizza guy is a VIP himself — Datuk Ahmad Zaki Zahid, who is the managing director for QSR Brands (M) Holdings Sdn Bhd, the operator of Pizza Hut Malaysia.
Making an unexpected yet tardy entrance to the Pizza Hut’s latest press conference as the Pizza Hut delivery guy definitely raised a few eyebrows among the media who attended.
But of course, having the company’s number one guy turning up late at your doorstep to deliver your lunch or dinner would be highly unlikely but expect the unexpected — Zaki will be a punctual delivery boy.
Every 25th of the month starting from June, some lucky (and surprised) customers will have the opportunity to have their pizzas delivered by Zaki himself.
He will be dressed like the Pizza Hut delivery guy and using the same delivery motorcycle like they do.
Aside from going to the ground to experience a day in the life of his operational staff, he wanted to have direct and personal feedback with customers.
This is in line with Pizza Hut’s Malaysia’s convergence of merging both Pizza Hut and Pizza Hut Delivery (PHD) as one brand.
“We hear and understand the frequent confusion of our customers about having two different brands, websites, numbers and menus.
“We decided that it is best to come back united as one brand one number, one website and one Facebook page,” said Zaki.
Touching on the “755 2525… special delivery” jingle that many Malaysians grew up to, Zaki added that “in line with the convergence, Pizza hut will be bringing back the “2525” number for orders.
“From now on, all customers nationwide can call Pizza Hut at 1300-88-2525 for take-away or delivery or order online at www.phdelivery.com.my.
“We guarantee a delivery in 30 minutes, otherwise customers will get a free regular pizza voucher to be redeemed at their next purchase.
“Delivery is also free and the pizzas are delivered in the company’s signature hot pouch–hot on time which ensures that the pizzas are kept fresh,” he said.
Meanwhile, QSR Brands is optimistic that the Pizza Hut Delivery business will record a 10% increase in revenue to RM500mil this year.
Zaki said the Pizza Hut Delivery chain received sales of RM450mil last year and had a market share of 65%.
QSR brands will open another 45 new restaurants this year.
Zaki said the company had standardised the menu for both its pizza delivery and restaurant businesses and would soon include new toppings.
The company will be launching some new topping flavours that will be highlighted during Ramadan.