Lingham’s survives the test of time and now plans to refresh itself

Yeoh: Back in the day, there were no preservatives, colouring or artificial flavouring available. Lingham

EVERY brand needs a good shake up from time to time. This does not mean the brand will change fundamentally, instead it just helps the brand stay relevant.

Big names such as Nike, McDonalds and Coca-Cola undergo regular revamps which serve to rejuvenate the brand while keeping its heritage.