Plaza Low Yat has been billed as a “lifestyle-based IT mall” — so it is probably only fitting that Malaysia’s first Tune Store lifestyle outlet be opened there.
The Tune Store was launched recently at the upper ground floor of Plaza Low Yat in Bukit Bintang, Kuala Lumpur.
The store was officially launched by the co-founders of Tune Group Tan Sri Tony Fernandes and Datuk Kamarudin Meranun, as well as Tune Talk CEO Jason Lo and other senior officials of the Tune companies.
“We chose Low Yat Plaza for our first lifestyle-concept Tune Store due to its high traffic and strategic location right in the heart of Kuala Lumpur,” said Lo during the launch.
Developed by Tune Talk, the mobile service provider arm of the Tune Group, the Tune Store brings together the whole range of products and services offered by the Tune Group of Companies and AirAsia.
Tune Store also offered discounts of up to 50% on selected merchandise, in conjunction with the grand opening.
The Tune Store’s red-white façade is instantly recognisable even from afar. That, and its sprawling, accessible layout sets it apart from the rest of the fairly generic-looking, crowded IT stores that fill Plaza Low Yat.
Various booths for the different services offered by the Tune Group are set up throughout the 1,000 sq ft area of the store.
Tune Store caters to AirAsia and Tune Hotels bookings, as well as sign-ups for Tune Insurance and AirAsia BIG Loyalty.
Each booth is individually manned and is wholly separate from each other.
The main counter offers services mostly for Tune Talk, where customers can buy Tune Talk starter SIM packs and top-ups and deal with account-related issues.
Customers can also find a range of smartphones, sold in conjunction with the various data/smartphone plans offered by Tune Talk.
Also on display at certain booths are merchandise for various affiliated brands, such as the Queens Park Rangers Football Team (QPR), Caterham F1, and AirAsia Megastore. Products include apparel and other commemorative goods.
The store also provides services for AirAsia RedTix, through which customers can buy tickets for various current entertainment events.
According to Lo, the purpose of the Tune Store is to build customer loyalty and retention through a more integrated customer experience. The general idea is to create in-store solutions to further bring their brands forward, said Lo.
“At the end of the day, we look at building customer loyalty and retention by providing them a gratifying product experience,” he said.