Sama-Sama marks Malaysia Airports’ foray into the hospitality industry


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  • Wednesday, 16 Jan 2013

MALAYSIA Airports Holdings Bhd (MAHB) recently launched its new airport hotel brand, Sama-Sama, at the KL International Airport hotel.

The launch last week of the Sama-Sama brand marks Malaysia Airports’ entry into the airport hotel sector.

With this, Malaysia Airports will not only own but also operate the five-star full-service Sama-Sama KL International Airport hotel adjacent to KLIA as well as the existing transit hotel located at the Satellite building of KLIA.

The transit hotel will be rebranded as Sama-Sama Express KLIA. With the completion of klia2, Malaysia Airports will also operate its transit hotel which will be called Sama-Sama Express klia2.

At the launch, Prime Minister Datuk Seri Najib Tun Razak, said in his speech, which was delivered on his behalf by Tourism Minister Datuk Seri Dr Ng Yen Yen, “It is heartening to note that Malaysia Airports is expanding on its repertoire of airport services to include hospitality with its Sama-Sama brand.”

“Sama-Sama is a vital component in the overall Malaysian blueprint of exporting world-class Malaysian services. With its entry into airport hotel operations, Malaysia Airports is definitely on the runway to success to achieving this key objective,” the prime minister added.

MAHB chairman Tan Sri Dr Wan Abdul Aziz Wan Abdullah said, “Not content with just providing world-class, award-winning airport services, Malaysia Airports had the vision to offer every passenger who lands at KLIA a seamless travel experience, from the aircraft to the airport and to the hotel room. We will provide the connectivity, the convenience, the facilities and our unique Malaysian hospitality to welcome them.

“The creation of the Sama-Sama brand was only realised after comprehensive consultation with key internal and external stakeholders such as employees, travel industry partners and customers which include our long-term airline clients. During this process, we received positive feedback from these stakeholders who pledged to support our new brand and endeavour.

“It is Malaysia Airports’ aim to take the Sama-Sama brand to other markets where we intend to brand and operate more airport hotels. The launch of the Sama-Sama brand marks a step towards that vision,” added Wan Abdul Aziz.

Sama-Sama, meaning “togetherness” and “you’re welcome”.

The logo depicts two hands locked in an embrace, symbolising the essence of the brand.

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