Paint brand finds project a suitable way to add colour to people’s life


  • Community
  • Wednesday, 10 Oct 2012

All coloured up: Goh (centre) and Star Publications (M) Bhd Group managing director and CEO Ho Kay Tat (right) getting a tour of Pusat Jagaan Permata Rohani from Star Publications (M) Bhd deputy group chief marketing officer Angelina Villanueva.

Embarking on a mission to give 10 homes a makeover is not easy and The Star media group found a friend in paint brand DULUX (under ICI Paints (M) Sdn Bhd) for the Do Good.Volunteer project.

ICI Paints (M) Sdn Bhd managing director C.W. Goh said the project reflected their aim of adding colour to people’s lives.

They decided to join forces with The Star when they first heard of the project two months ago.

He said Dulux had been doing similar projects for a long time and around 2008 they wanted to use colour to drive a programme for the community.

Since their first project of integrating colours and road safety at schools in Negri Sembilan, the company has always been on the lookout for like-minded corporations.

“The whole thing is about finding the right partners. This project is an extension of what we have been doing, using colours to bring about change,” he said.

On their part, Goh said, their first task was to recce the site with The Star team and identify the places that would make the most impact.

After that the ideas and problems were brought back to Dulux’s colour studio where design experts were briefed.

Goh said the people, their preference, the location and the condition of the home had to be taken into account when selecting the colour scheme.

After that, the colour scheme ideas were suggested to the home and The Star team.

“Once all parties agreed to it, we supplied the paints, ensuring it is safe for the environment and the people in the home. We also looked out for system painting so the paint work would last,” he said.

Goh who visited some of the homes on during the project day, said he was impressed and fascinated to see the turn-out.

He said they did not expect such a large number but in the past few weeks, he had seen and heard about the progress.

“People have come in droves despite the challenging conditions of the homes. The determination and perseverance of the staff have to be commended,” said Goh, who added that the energy levels at the homes were high.

He said Dulux always believed that they should create experience instead of just tangible things.

For him, the volunteer task ignites good experiences for both parties, the volunteers and the beneficiaries.

Goh said he hoped Dulux’s efforts would add colour to the lives of the people in the homes since colours had the ability to affect moods.

Dulux who has already joined forces with The Star for the preservation work in Jalan Sultan, Kuala Lumpur, is looking forward to next year’s project.

He said he hoped to learn from each other via this experience.

“We will be waiting and looking forward to it. Hopefully we can add more features, more people, more homes and maybe get our employees to participate,” he added.

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