Latest offerings: Kwon (left) introducing Samsung’s range of televisions to Do.
SAMSUNG Malaysia Electronics has partnered Tesco to introduce Samsung World shop-in-shop (SIS) concept retail experience to a hypermarket.
Aptly named Samsung World, the partnership culminated in a launch event held at Tesco Extra Mutiara Damansara, which was recently refurbished to offer a whole new shopping experience to customers. The strategic collaboration with Tesco Stores (Malaysia) Sdn Bhd entails a designated area within Tesco Extra stores that features Samsung’s latest range of innovative products .
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