Internet car goes to lecturer

Ignition time: Proton Holdings Bhd group marketing, branding and motorsports director John D. Chacko (centre) and Chee (right), handing over a mock key to Ng.

OVER 10,000 entries were submitted in Yes4G’s “Win Malaysia’s First 4G Internet Car” contest, with the grand prize of an Internet-enabled Proton Inspira going to university lecturer Ng Oon-Ee, 28.

The contest, which ran from Feb 23 till March 27, needed the participants to become fans of Yes4G or Proton on Facebook.

They had to create personalised avatars based on the contestants’ lifestyles and uploading a headshot of themselves onto the avatar.

In addition to completing a slogan, the contestants had to gather followers on their Facebook wall page to collect points.

The top 20 highest entries were shortlisted for the final round and the final three winners selected by a panel of judges from Yes4G and Proton, based on the creativity of their slogans.

The customised Proton Inspira, worth RM100,000, comes with a Yes4G Huddle, three Apple iPad 2s, a built-in Sony audio system as well as 18-inch wheels, with titanium black glasss tinting.

The other winners also received Yes4G products, with second prize winner Chew Yoong Sen, 22 receiving an iPad 2, along with a Yes4G Huddle, ID starter pack and a Yes Valuepack. Third prize winner was Yew Hong Tat.

Aside from the top three winners, 10 consolation prize winners were also identified and received an ID starter pack and Yes Value-pack.

“The consolation winners were also notified via email, and they can collect their prizes at our flagship store in Lot 10, Bukit Bintang,” said YTL Communication Sdn Bhd chief marketing officer Reggie Chee.

Ng, who had only begun lecturing at Universiti Tunku Abdul Rahman (Utar) recently, said he had based his entry slogan on his daily experience driving to work and negotiating Kuala Lumpur’s infamous traffic jams.

“I am already driving a Proton, but this is an upgrade. With the Yes4G Huddle, I can stay connected.

“But I really did not think I will win until I received the email from Yes’ representatives,” said Ng.

“There will be other chances to win a car. As I study in Penang and my hometown is in Pahang, winning the car would have been great to commute in between, and the Internet capability doesn’t hurt too,” said Chew.

Chee said currently, Yes is on course in reaching its target of 500,000 customers, especially since it had increased its network coverage in peninsular Malaysia.

“I had customers relate to me how they drove along the North-South Highway, from Penang to Muar in Johor, and they could use Yes4G’s network throughout with enough credit,” he added.

Chee said the public could look forward to similar consumer experience events in the future, as the response to the contest had been encouraging with Yes4G’s Facebook page receiving over 40,000 “likes”.

“When we did the collaboration with Proton Holdings for the Internet-enabled Inspira, one thing we wanted to ensure was that the consumer experience was great. There are other such events in the pipeline, so stay tuned,” said Chee.

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