Fast campaign: BMW Malaysia National Circuit 2012 Men’s Singles winner Syed Agil Syed Naguib posing with officials. BMW has successfully capitalised an integrated sports marketing campaign.
FOR 71 minutes, Datuk Lee Chong Wei united a nation when he faced his longtime rival Lin Dan in an epic final for the Olympic gold medal in the men’s singles for badminton.
As one, Malaysians cheered when he won his first set, held their breath in the second and cried when his final shot landed centimetres wide. That’s the power of sports.
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