FROM something as simple as a window dressing to an elaborate stage set-up to even a jaw-dropping dragon suspended from the ceiling, there is more to the art of shopping mall decoration than just the aesthetics. In fact, most shopping malls have a dedicated visual merchandising team to see to its mall decorations and displays.
StarMetro speaks to three shopping malls in the Klang Valley to get behind the scenes details on what visual merchandising is about.
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