Direct-selling company adds another feather to its cap

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  • Tuesday, 08 May 2012

FULFILLING its commitment to be a credible brand trusted by consumers for quality products has reaped rewards for direct-selling company Amway (M) Sdn Bhd.

Amway picked up the 2012 Frost & Sullivan Malaysia Excellence Award for Health Supplements Company of the Year.

The Health Supplements Company of the Year Award was presented to Amway for demonstrating outstanding achievement and superior performance for its health food supplement brand, Nutrilite, in areas such as leadership, technological innovation, customer service, and strategic product development.

“Receiving the Award is a testament to the loyalty and trust of our consumers in Malaysia since Amway entered the market in 1976. Today, based on a report by Euromonitor, Nutrilite is the world’s number one selling vitamin and dietary supplement brand. It is offered exclusively by Amway,” Amway general manager Paul Yee said.

“Amway brands continue to grow from strength to strength and we aim to keep pushing the boundaries of excellence and provide high quality products to help our customers achieve a healthier and more rewarding life,” he added.

“Amway is one of the fastest growing healthcare supplement companies in Malaysia. Amway’s Nutrilite brand enjoys 46% brand awareness in the market.

“With an extensive range of products and a focus on new target segments, Amway is poised to further penetrate both the local and regional health supplement markets,” Frost & Sullivan healthcare practice research analyst Yamunah Kandasamy said.

Nutrilite introduced the first multivitamin-multimineral-concentrate supplement in 1934 and is the only global vitamin and mineral brand to grow, harvest and process plants on its own certified organic farms.

During the award presentation, Amway marketing head Deric Tan received the award from Frost & Sullivan director Cindy Gan.

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