Pride of London


Award-winning developer, St James, a member of the Berkeley Group, is unveiling its latest property offering, with the launch of Emerald Square in Roehampton, South West London.

The launch is taking place in Kuala Lumpur today and runs until Sunday at The Westin Kuala Lumpur.

This collection of one- and two-bedroom apartments, and four bedroom houses is being launched internationally ahead of its British release, and offers an exclusive opportunity for purchasers and investors to gain a unique foothold in one of the world’s most sought after property markets.

Emerald Square is ideally situated for London commuters. Barnes railway station is only a 1.6km away, providing direct trains to Clapham Junction in nine minutes; Waterloo in 20 minutes; The City (Bank) in 33 minutes and Canary Wharf in 43 minutes, and East Putney underground station is close by.

St James chairman Sean Ellis said: “Emerald Square offers an excellent opportunity for investors looking for properties that would appeal to young professionals wanting a short commute to work, combined with easy access to green spaces like Richmond Park and Wimbledon Common. And with Roehampton University right on the doorstep, it will also appeal to international students too.”

The first phase comprises striking apartments which combine inspired architecture with stylish contemporary living.

Most apartments have their own private balcony or terrace and benefit from secure basement or off-street car parking as well as beautifully landscaped gardens.

All the apartments are finished to a very high specification.

Each comes complete with a fully fitted kitchen with matching upstand and stainless steel splashback; Siemens appliances include a built-in oven, touch control induction hob and microwave; a Siemens fridge freezer and dishwasher and Siemens washer/dryer.

The entrance hall, living and dining room are all finished with wood flooring, while the bedrooms come fully carpeted, with the master suite complete with a fitted wardrobe.

The bathrooms are furnished with elegant white Villeroy & Boch sanitary ware and Hansgrohe chrome fittings and include a full height mirror or built-in mirrored storage cabinet with integral shaver point.

Lighting in the apartments includes chrome downlights to hall, kitchen, living/dining room, bathroom and ensuite, and an external light on the balcony too.

Emerald Square is positioned to enjoy the leafy community of South West London with easy access to the River Thames.

It is surrounded by the verdant delights of Barnes Common, while the lush landscape of Richmond Park offers a scenic setting in which to relax and enjoy a host of outdoor activities.

Roehampton boasts no less than three attractive parkland golf courses in the immediate area and has the added bonus of Roehampton’s own exclusive sports club right on its doorstep.

The Roehampton Club is a private members’ sports club set in 40.4ha of parkland with an impressive array of facilities including squash courts, dance studios and indoor swimming pool.

It is ideally located within easy reach of some of the most sophisticated urban villages in London including Barnes, Wimbledon and Richmond.

Nearby Barnes village is the epitome of relaxed English rural charm, despite being just 30 minutes from the centre of London.

Mark Collins, head of residential at CB Richard Ellis, the residential consultancy appointed to handle the sales and marketing for Emerald Square, said: “We are still seeing strong and consistent demand from Asian buyers looking for attractive buy-to-let investments in London. They are ideally looking for properties in areas of strong rental demand and from developers with established and trusted brands — Emerald Square ticks both boxes and will therefore attract a lot of attention.

“There are a limited number of new build properties in the local areas at present, and the area is extremely popular with young professionals thanks to its excellent transport links.

It is also a more affordable alternative to nearby Putney or Richmond. This has created a lot of pent up demand for good quality apartments for rent.”

St James was established in 1996, originally as a joint venture with Thames Water.

Over the past 15 years, the company has established a reputation as a design–conscious developer, which continues to regenerate sites and transform them into attractive developments whose design not only creates desirable places to live, but also has a positive impact on the environment.

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