IT HAS been a non-stop six days of fashion parades each evening during the Formula One (F1) week, but for Stylo founder and president Datuk Nancy Yeoh, while the Mercedes-Benz Stylo Fashion Week supports fashion, it is much more than that.
“Some people think we are a fashion week, to do trade. But seriously, what we are about is strategic branding,” said Yeoh. She related that despite its five years holding fashion showcasing works by talented local designers and fashion design students, they still have the occasional query on whether Stylo was an events or fashion company.
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