THE Dutch Lady Malaysia held the media launch of its “Peraduan Kumpul Huruf and Menang” (Collect the Alphabets and Win) contest.
The contest ends on April 30.
There are 93 Apple iPad 2 (16GB Wifi) units to be won in March, and 90 Asus PC netbooks to be won in April.
In addition, all participants will also stand a chance to win scholarships worth RM100,000, RM30,000 and RM15,000 respectively.
Speaking at the launch Dutch Lady Malaysia marketing manager Ramjeet Kaur said the milk brand feels very strongly about spreading awareness on the goodness of milk and dairy products.
Dutch Lady has an ongoing awareness programme in schools where it hopes to spread awareness among school children. This year, the programme is being extended to 800,000 students (including those in kindergartens) across the country, from 500,000 last year.
“We believe very strongly in creating awareness and education on the goodness of milk. We also believe in engaging with the people — parents and children in schools and kindergartens.
“As adults we make our own food choices, but for children, we as parents, have the responsibility to ensure that they are provided with the right nutrients.
The Dutch Lady Kid and Dutch Lady School milk were launched in November 2010. These two milk formulations offer nutrient-specific fortifications meant for children at different development stages.
To participate in the “Peraduan Kumpul Huruf & Menang” contest, parents would need to buy the Dutch Lady Kid and Dutch Lady School packets.
Under each packet of milk, there is an alphabet.
They would need to cut out the alphsbets with the barcode, then collect various alphabetsto form the predetermined words for the month.
In March, the predetermined words are “calcium” or “less.” In April, they are “less” or “omega.”
Only the related alphabets will be on the bottom of the packs, so there is no risk of getting a “z” or “x.”
Contest forms can be obtained from most supermarkets and stores that sell the Dutch Lady milk. They can also be downloaded and printed from www.dutchlady.com.my.
Winners of the iPad 2 or Asus eeePC will be chosen by dividing the number of correct entries by the number of prizes that month.
The scholarships will be given out in cash form upfront.
Also at the media launch was national water-skier and SEA Games gold medallist Philippa Yoong who said she tried to give her kids two packets of milk a day.
“The Kid and School packs are perfect because they’re small and portable and have all the extra nutrients in them to develop their body and mind.
“My kids love the taste and it has less sugar so I don’t have to worry,” said Yoong.