IN THE 10th Malaysia Plan, one of the 12 National Key Economic Areas is the tourism sector. As identified by the Economic Transformation Programme, an initiative by the Federal Government to turn Malaysia into a high income economy by the year 2020, the tourism sector continues to grow.
In 2010, the sector generated revenue of RM56.5bil with 24.6 million tourist arrivals. As such, the Bukit Bintang-KLCC (BBKLCC) Tourism Association was established to focus on designating the area as KL’s most vibrant shopping districts. The targets of the association are to increase tourist arrivals by 10% annually and also to boost retail sales per square feet from RM950 to RM1,100 by the year 2012, which is an estimated 15% growth each year.
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