Firms help make a difference via CSR

  • Community
  • Tuesday, 27 Dec 2011

Corporate social responsibility (CSR) has become part of many companies’ culture.

People do take notice, and as more and more firms find new approaches to integrate these initiatives into their core strategies, CSR has had a positive influence and impact on people.

IJM Corporation Berhad chief executive officer and managing director Datuk Teh Kean Ming said sustainable business policies were central to a company’s growth.

“Corporate citizenship should essentially arise from the business policies and growth drivers of the firm, industry and the economy. CSR refers to the impact or involvement a firm has with the immediate communities,” he said.

He added that IJM Corporation launched its ‘Give Day Out’ where employees from all levels were involved in flying the group’s corporate responsibility (CR) flag. The programme took place in various locations where IJM was present, chiefly in Malaysia, India and China.

“Over 100 groups, comprising 2,000 employees, went out and engaged in a CR initiative of their choice.

“It revolved around the group’s key CR pillars: community, environment, marketplace and workplace. It involved rehabilitating schools, rivers and community parks, tree planting at forest reserves, cleaning beaches and IJM’s expressway, the construction of a badminton court for an orphanage, movie outings with underprivileged children and mangrove seed planting,” Teh said.

He said the aim of the activities was to encourage the spirit of “giving for a good cause”.

“We want to create awareness about certain causes and mobilise the masses to be involved in such activities,” he added.

Also present at the CR activities were IJM executive deputy chairman Tan Sri Krishnan Tan, and IJM Land Berhad chief executive officer and managing director Datuk Soam Heng Choon.

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