KUCHING: Sarawak-based tour operator Borneo Adventure has bagged the prestigious Best Tour Programme Award at the Malaysia Tourism Awards 2010-2011.
Held in Kuala Lumpur on Dec 20, the awards was organised by the Federal Tourism Ministry and is the highest accolade bestowed to those who excel in the development of the nation’s tourism industry.
A total of 364 entries were received for the 2010-2011 awards, which encompassed 12 categories.
Borneo Adventure received the Best Tour Programme Award for its Ulu Ai Longhouse tour, which combines nature and culture based activities and is centred on the company’s lodge at Nanga Sumpa, located in Ulu Ai, in rural Sarawak.
Founder and managing director of Borneo Adventure, Philip Yong expressed delight that the company had been recognised for its innovation and hard work in developing sustainable tourism products.
“We first started working with local communities to develop tourism activities in the Ulu Ai area in 1987 and it is great to be recognised. The award came as a complete surprise as I was not even aware that we had been nominated,” Yong told reporters yesterday.
“This is a great and early birthday present for our company as we will be celebrating our 25th anniversary next year. It is also a fitting end to what has been a successful year.”
This is not the first time Borneo Adventure has received awards for its tourism products.
“Borneo Adventure’s tourism programmes at Ulu Ai have received a number of international awards over the years and with this prestigious Malaysia Tourism Award, the circle is complete; it is always nice to be recognised in your home country,” Yong added.
The award is also seen as a recognition for Borneo Adventure’s partners, the Iban community at Nanga Sumpa.
Senior manager Emong Tinsang received the award in Kuala Lumpur on behalf of the company.
“This award is not just for us. It is also for the people of Nanga Sumpa. We have both worked hard to develop innovative tourism products and experiences that are highly regarded by international tourists. Whilst many Iban communities go “on-and-off” the longhouse tourism map, Borneo Adventure is proud to have worked with the Iban community at Nanga Sumpa for almost 25 years,” said Emong.
Borneo Adventure was established in 1987 and is one of the pioneers of sustainable tourism in Malaysia.
With its headquarters here and a branch office in Kota Kinabalu, Borneo Adventure specialises in tours, excursions and activities focused on Sarawak, Sabah and Brunei.
The company is one of Malaysia’s more established inbound tour operators and offers a range of over 100 small group or individual tours of Borneo to choose from.
Placing emphasis on the natural environment, culture and history, the company has established a reputation for innovative and informative tours.