THE Malaysia Airports Holdings Berhad (Malaysia Airports) is extending its green initiatives beyond airport infrastructure.
Leading the way is the iStyle Fashion KL International Airport 2011 with the “Runway Green” theme.
In launching the annual fashion extravaganza, commercial services senior general manager Faizah Khairuddin said the fashion event helped to position KLIA as a premier international lifestyle destination and open participants and sponsors to the new challenges of being socially responsible in their approaches, products and practices.
“In 2004, KLIA was the first and only airport in the world to receive the Green Globe certification. Through iStyle, we hope to increase our commitment to include a wide segment of our operations.”
Through the event, the company aims to unearth and further expose young designers to new trends that will impact them and their future.
“We want to pique their interest and imagination regarding the possibilities present in eco-fashion and eco-retailing,” said Faizah.
First held in 2009, the fashion event provided budding fashion design students a platform to showcase their talents and creativity with KLIA as their fashion playground.
The event was open to all aspiring and student designers between 18 to 25 years old.
These designers competed against each other in teams of three per team.
Each team comprised a designer, stylist and publicist.
While the designer and stylist were required to create and project specific looks according to the given themes in three rounds of heats and one grand finale, the publicist’s role was to market the team through various social media platforms to garner votes.
A total of 39 teams signed up and only six teams were shortlisted to compete in the grand finale.
“The competition this year is made all the more challenging due to the green theme.
“First and foremost, the finalist teams will have to undergo three rounds of heats, each focusing on a different recyclable material — paper, plastic and metal.
“On top of that they have two special challenges — creating a signature feature piece — Runway Green Couture — using a eco-friendly material of choice; and designing a green shopping bag which Malaysia Airports may adopt for future use at our airports,” explained Faizah.
Sponsors and partners of iStyle Fashion 2011 include The Body Shop, Aim Max, Eyedear, EcoKnights, Green Earth, Maxis, Move Production, Famous Amos, Samsung and FlyFM. Participating outlets are Poney, Fotopro, Toy Paradise, Wafada, Valiram Group and Karyaneka.
Winners stand to win cash and shopping vouchers
Additionally, the winning teams will be rewarded with gifts from Famous Amos and Body Shop.
The best iStyle publicist would win a smartphone, RM300 worth of shopping vouchers and a Samsung Galaxy Tab.
The other finalist teams will also receive shopping vouchers worth RM100 (per team).
The chief judge/mentor for iStyle Fashion KL International Airport is prominent stylist Cris Yong.
A different panel of judges were identified for each round of heats and the grand finale.
In addition, Yasmin Rasyid, president and founder of EcoKnights, also signed on as the event’s Green Consultant.
Members of the public will be able to find out more about sustainable and ethical fashion and products at a green display set up by The Body Shop and Green Earth at Level 5 of the Main Terminal Building of KLIA.
On display will be eco-friendly musical instruments, baby clothing, stationery, personal hygiene items and household products.
The grand finale will be on Dec 16.
Those who wish to follow the progress of iStyle Fashion 2011, can visit http://www.istyleklia.com.my; on Facebook (https://www.facebook.com/istyleklia); and follow on Twitter at @iStyleKLIA.