ABC way to promote reading

THE Audit Bureau of Circulations (ABC) will do its bit to promote reading habits by collaborating with the founders of BookXcess for the upcoming Big Bad Wolf Books sale starting tomorrow until Oct 16, 2011.

Its chairman Chan Sheow Vern said as reading habits were not successfully cultivated among Malaysians, ABC would be disseminating relevant information about the Big Bad Wolf book sale to its members which comprise mainly of the print media organisations.

“There are still many ‘hardcopy’ people out there. Being in the private sector, we want to assist the government in promoting the habits of reading. The Big Bad Wolf Books sale is going to be a massive event where the public can get their hands on great books at discounted prices.

“We will also encourage members of ABC to publicise the book sale as much as possible,” she said.

The book sale will be on for the fourth time since its inception in 2009 and will run for 10 days at the Malaysia Agro Exposition Park Serdang (MAEPS) in Selangor.

“We were really lucky to book the huge hall at MAEPS. It is a good location with a park, ponds and trees.

“There are not many places like that here which can hold an event on a huge scale like this. We are hoping to receive about 500,000 visitors this time around,”said BookXcess chief executive officer Andrew Yap.

The 1.5 million books will be sold at discounts of 75% to 95%, with fiction going for RM8 and coffee table books for RM25 – through a mega book clearance sale that has become “the biggest book sale in the world”.

“There is no entrance fee for the book sale. We are very passionate about books and our goal is to get people to read as much as possible. This can be a fun event where you can bring your entire family to,” said BookXcess co-founder Jacqueline Ng.

Aside from getting books at hugely slashed prices at the sale, there will also be a customer service counter and porter service to keep customers happy.

“We thought it would be essential to have these extra services as we are anticipating a huge crowd and want to keep things smooth going,” said Yap.

This year’s sale also sees the launch of the Red Readerhood programme that will donate books to selected orphanages and single-mother centres.

Big Bad Wolf Books and OCBC Bank have started the ball rolling by donating 2,000 books and customers can make their own contribution by buying a book and dropping it into the Red Readerhood Box at the sale.

OCBC Bank is a partner for this year’s sale.

The bank will host a number of promotional activities in support of the Big Bad Wolf sale.

OCBC credit cardholders will also enjoy an additional 5% discount during the sale.

The Big Bad Wolf Books sale will run from tomorrow to Oct 16 at MAEPS. Opening hours are 10am to 9pm. For directions and more details, visit

Community , News