THE Cyber Colours Glamour Girl Search 2011 witnessed the positive transformation of the 10 finalists shortlisted from hundreds of applicants.
Their journey started in May this year with the recruitment drive, audition and public voting, followed by an intensive six-week training to groom them for commercial shooting and filming.
Besides taking home cash prizes and Cyber Colours products, the grand winner of the contest earned a one-year contract as Cyber Colours brand ambassador.
The competitive, stressful and joyous episodes leading to the final moment when one girl clinched the Glamour Girl title were captured by television cameras.
The TV show’s host Elaine Daly, who also emceed the press conference at Mid Valley Megamall to introduce the girls, promised a lot of drama and excitement on the show.
“The girls went through major transformation, from raw and inexperienced to the women oozing with confidence that they are now,” she said.
Sa Sa Malaysia country head and senior vice-president Corina Loi said the programme was to provide a platform for the pretty girls to showcase their talents.
“In the past, we have worked together with magazines and TV station to do model search but this time we are doing one exclusively for Cyber Colours, which offers an extensive range of products that are young, fashionable and trendy,” she said.
Loi noted proudly that the girls were so different compared to the time when they were first shortlisted.
“We gave them equal time in grooming and exposure.
“Their moves are natural and confident now,” she said.
One of the finalists, Siti Nor Amirah Mohamad Azmi, 20, had to skip class for three weeks for the programme, and was left with only one week to study before her final exams.
“But it’s all worth it. I grew up dreaming of becoming a model and now I am hoping that I’ll make it after this exposure,” the accounting student of Universiti Tenaga Nasional said.
Describing the journey as a roller-coaster ride, Denise Tan Tzu Shiuan said the participation in this reality TV show trained her to step out of her comfort zone.
“I was a reserved person and now I’m ready to take chances,” the 19-year-old fashion design student said.
The programme will be aired on 8TV every Sunday at 10.30pm from Sept 25.