THE Media Specialists Association’s (MSA) Malaysian Media Awards (MMA) is back once again this year to recognise the strategic brilliance, innovation and outstanding results of media campaigns within the industry.
MSA president Ranga Somanathan, who is also CEO of Starcom MediaVest said, “We are delighted to announce another year of recognition of brilliant media campaigns with the upcoming MMA 2011. Whilst last year we had numerous outstanding winners in each category, I believe that we need to strive to compete on not only local but also on a regional and international level as well. Last year we also saw a number of entrants who did well especially in the newly introduced digital category. We look forward to receiving more entrants this year.”
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