Boost for arts, culture and heritage


  • Community
  • Monday, 21 Mar 2011

IN their efforts to support the conservation and development of arts, culture and heritage, HSBC Bank Malaysia announced its pledge of RM935,000 to 14 local organisations for its 2011 HSBC in the Arts programme.

First launched in May 2005, this year marks the sixth year of the bank’s efforts and commitment in the preservation and support of local culture, performing arts and heritage.

HSBC Bank Malaysia executive director and deputy chief executive officer Jon Addis said the programme has allowed HSBC to support the work of some great organisations in creating programmes that will develop new talents as well as nurture the Malaysian Arts industry.

“Our beneficiaries this year are organisations that promote the performing arts, dance, music and cultural heritage and our support of the arts industry is a sign of our continued commitment towards the total development of this culturally rich and diverse country.

“The arts scene here in Malaysia has grown rapidly over the years and has begun to draw the attention of the Malaysian society to the importance of this industry.

“HSBC will continue to be a strong supporter of the local arts community and we are positive that with the right support, the Malaysian Arts industry will explode onto the international scene as the ‘Arts destination’,” said Addis.

“The HSBC in the Arts programme is also a further extension of the bank’s contribution in the area of education as HSBC believes that education is not only confined within the classroom.

“This programme has provided many undiscovered talents the opportunity to hone and explore their skills and interests in the arts,” Addis added.

Some of the projects under HSBC include the continuity of cultural and traditional heritage through organisations such as Dama Orchestra and the challenge of developing the local performing arts scene through organisations such as The Kuala Lumpur Performing Arts Centre, the Jumping Jelly Beans, The Actors Studio and Five Arts Centre.

Four new organisations have been added to the list of beneficiaries this year like Aswara Dance Company, Kwang Tung Dance Company, Northern Jazz Ensemble and Sugam Karnatica.


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