LG rolls out new range of air conditioners


NEW residential air conditioner models will be in the market to meet the needs of a growing market for energy-efficient and health- conscious air conditioning solutions.

LG has launched the Inverter V-Beyond Efficiency and Inverter V-Smart Efficiency air conditioners.

LG Electronics Malaysia product manager (AC) Andrew Tan said the new series came with enhanced energy-saving Inverter technology and added to the health-conscious features of LG’s Health+ line.

“All our products are designed to our customers’ needs and concerns. As one of them is health, we have products for the health-conscious.

“Beginning with our Health+ campaign in Asia in 2009, LG has rolled out air conditioning units with a range of advanced health-conscious features including filters that reduce allergens, dust, house odours and other contaminants,” said Tan.

The two latest Health+ Inverter models offer these features along with newly enhanced levels of energy efficiency.

“Another concern that our customers have is noise and power consumption. With the DC Inverter Technology feature, the LG Inverter V-Beyond Efficiency model uses 60% less energy than non-inverter models while maintaining ultra-low noise levels of 19 dB ,” he said.

The LG Inverter V-Beyond Efficiency also boasts a 4-way protection system comprising filtering, deodorising, eliminating and auto-cleaning.

The LG’s Plasma filter removes microscopic contaminants white the triple filter eliminates unpleasant odours.

There is also an auto-cleaning feature that prevents build-up of moisture, thereby stopping bacteria and germs from growing inside the heat exchanger.

“Both models also feature the LG’s H1N1 filter which was proven to kill 99.9% of H1N1 viruses in 24 hours according to tests conducted by the Kitasato Research Centre of Environmental Science in Japan. The allergy fighting properties of the H1N1 filter also received certification from the British Allergy Foundation in the United Kingdom,” said Tan.

LG Electronics Malaysia marketing general manager Joanne Foo said Malaysia is a very discerning market where consumers demand that their appliances deliver functionality, energy efficiency and the very best health care for their families.

“Our new models will promise to be the ideal package for customers who care about keeping their families healthy.” she said.

The Health+ Inverted V-Beyond Efficiency and Inverter V-Smart Efficiency is now available nationwide.

> If you have a business-related event such as product launches, new appointments and store openings to highlight, e-mail us at metro@thestar.com.my

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