IN CONJUNCTION with Hitachi Group of Companies’ 100th anniversary, the Hitachi Charity Flea Bazaar was held to raise funds for the Character Education Programme (CEP).
The event held at Saloma Bistro in Jalan Ampang Kuala Lumpur was launched by Deputy Human Resources Minister Senator Datuk Maznah Mazlan.
The CEP, which is under the Global Peace Association (GPA), is a national programme that brings the government, schools, non-governmental organisations, universities and families work together to foster ethical, responsible and caring children by instilling good values in them.
On sale at the bazaar were home appliances, clothes, shoes, books, plants, CDs/DVDs, sporting equipment and kitchen utensils. Prices started at RM1.
The items were donated by 3,800 employees from 11 group of companies under Hitachi Asia (Malaysia).
GPA vice-president Asso Prof Normah Dali said the CPE would become part of the curriculum and co-curricular programmes for primary and secondary schools.
She said they aimed to reduce social ills and shape Malaysia into a Nation of Character via the programme.
“The programme will be launched by next year and the Education Ministry has already endorsed it.
“We believe by inculcating good values in the future generation at a young stage it will help develop stronger principles and mature mindset,” she said.
In her speech, Maznah lauded Hitachi’s support for GPA’s effort.
“I hope more companies would emulate such gestures,” she said.
Hitachi Asia (M) Sdn Bhd managing director Seiji Yoshimura said they had always recognised the importance of lending a hand to help address basic social issue of the community.
“We are aware of the importance of education and good character determines the moral fibre of the people,” he said at Hitachi’s inaugural charity flea bazaar.